Often criticised for its overproduction and the pollution it emits, is the fashion industry not about to change its system?
Hello my name is kavya, I work with a brand called the house of Akshar.
Today we are going to talk about slow fashion
What is slow fashion ?
Slow Fashion is an awareness and approach to fashion, which considers the processes and resources required to make clothing, particularly focusing on sustainability. It involves buying better-quality garments that will last for longer and values fair treatment of people, animals and the planet.
“We are increasingly disconnected from the people who make our clothing as 97% of items you’re overseas. There are roughly 40 million garment workers in the world today; many of whom do not share the same rights or protections that many people in the West do. They are some of the lowest paid workers in the world and roughly 85% of all garment workers are women.”
This myopic focus on the single bottom line of profits needs to be replaced by the embrace of the triple bottom line of people, planet and profit. And this shift in perspective can be achieved only by adopting the fourth "P" — the compass of Purpose, which forces us to address the all-important question of "why we do what we do."
Slow Fashion opposes the fast fashion model that emerged around 20 years ago. And it’s fair to say Slow Fashion is 100% necessary.
In case you didn’t realize, global warming is in large part the result of companies pursuing profit maximization without regard for planet, people and urging consumers to keep buying and discarding things at an ever-accelerating rate. This way of conducting business certainly has created a mess: We are consuming 1.5 planets-worth of resources, a figure expected to go up to three planets by 2050 under the business-as-usual scenario. Last time I checked, we still only have the one planet.
As a response to fast fashion problems that are threatening the future of fashion, sustainable fashion or slow fashion has emerged as a new concept and has become a growing subject of interest for scholars, practitioners, and consumers.
we believe that the future of fashion depends on its ability to adopt sustainability and embed this concept at its core.
Slow Fashion has seen increasing support in the last few years, with an awareness from consumers demanding higher sustainability and ethical standards. As research shows, 19% of the top fast fashion-related searches are linked to the environment, ethics and sustainability.
with brands like H&M burning 12 tonnes of unsold garments per year in spite of its ongoing sustainability efforts to close the loop in fashion.
Slow Fashion has seen some of these old ways come back into the picture. It encourages us to buy less garments at higher quality, made from more sustainable processes, less often. It also puts emphasis on the art of clothes making and celebrates the skills of the craftspeople who make them.
Many sustainability experts are hopeful that halting business as usual on a global front provides an opportunity to rethink our commitment to climate change.
Slow has never been so chic. Designers, even those at the largest fashion houses, where punishing speed is the norm, are pushing back against the pressure to deliver new products at an ever-faster pace. Alessandro Michele, of Gucci, is feeling the burn. In his notes for show in Milan, he implored attendees: “Resist the mantra of speed that violently leads to losing oneself. Resist the illusion of something new at any cost.” That’s a message plenty of up-and-coming designers are spreading, too. Often they’re forsaking traditional retail schedules and creating staples made to last and, often times, available year-round.
“Instead of chasing trends, slow fashion brands utilize enduring styles with layering options and create pieces that are classic and versatile.”
Theoratically all this sounds good, how to adapt this slow fashion into ones life you may ask?
Let me tell you anyone can join the slow fashion movement.
Let’s do a simple research, right here. I want you guys to open your closet, and dig in, literally, find that dark and hidden pile of clothes that you bought but never wear, how much of a closet space does that occupy? what does that make you think?
recount the history of some of your favorite pieces. This can be as simple as remembering the time you spilled spaghetti on your white t-shirt, or as grand as holding space for a piece of clothing passed down by a loved one. basically Put life back into your closet!
Here are some of your options
You can Build a capsule wardrobe. This wardrobe method requires you to get real about what clothing actually makes sense for your lifestyle. Only a select amount of items can make up a capsule wardrobe. So,Your clothes must be as practical as they are stylish.
There are other options besides the ones that I have mentioned. you can upcycle old clothing, have you been eyeing any of your mothers old saaris? You can convert them into chic clothing now, go fetch your local tailor to do that for you or wear it as it is with a dashing blouse. Mix and match or borrow clothes from family and friends, this will keep your wardrobe and style refreshed keeping your slow fashion goals intact.
Start by Making thoughtful purchases. Begin by giving up the urge to impulse buy. Call a friend before splurging on a new pair of shoes, or consult your current wardrobe before purchasing an item that won’t work with anything you own.
I implore you to Do some research. In a situation that you discover a new slow fashion brand, take time to vet the company, and ensure that you're investing your money wisely. Poke around the company’s website for specifics about the design process. Is it slow, sustainable, and ethical for everyone involved? Does the brand disclose how and where the clothes are made? How many collections a year does the brand produce? Answering these and like-minded questions will illuminate whether or not a company practices what it preaches.
Prior to the Covid-19 outbreak, conscious consumers were seen as the biggest threat to clothing and footwear retailers in 2020, according to GlobalData. In late 2019, the research group asked consumers about their intentions for the new year and found that nearly a fifth (19.2%) were planning to spend less than usual.
At the time GlobalData retail analyst, noted that 48.9% of these consumers were making a conscious effort to buy less stuff.
All This is an argument for hitting the brakes on excessive production, overcomplicated supply chains, and mindless consumption of fast fashion clothing that we have done up until now.
We need to sit, think research and then take an action!
In the next episode let us discuss the compass of purpose!